If you’re the loyal user of uTorrent, you probably realized that since the latest update in previous August, in uTorrent, there has been added advertisement. This advertisement is displayed by BitTorrent Inc. to add their income for developing uTorrent in the future.
In the beginning when they announced to display advertisement in uTorrent, they didn’t give option for user to turn it off. Luckily, they listen to users’ feedback and give option to turn the advertisement display off.
This option is put in advanced setting which would probably difficult a bit for ordinary users to turn it off. If you feel disturbed by advertisement display in uTorrent, SOT has already created practical tutorial to turn advertisement in uTorrent off.
Feel free to follow this SOT’s tutorial below:
1. Click on Option -> Preferences -> Advanced.
2. You’ll find offers.sponsored_torrent_offer_enabled option with True value.
3. Change True value into False and click on OK.
After the value is changed into False, this uTorrent advertisement won’t be displayed anymore when you run uTorrent.
The advertisement is a part of BitTorrent Inc. method to get additional income. BitTorrent has done filter so that advertisement displayed is a qualified ad and it won’t disturb uTorrent users.
The displayed advertisement in uTorrent is not such surprising. BitTorrent Inc. Company has 100 employees who have to keep developing that torrent client. Besides, they are also supported by stakeholders who surely want to get ‘result’ from the planted capital.
SOT never turned off this advertisement display in uTorrent, since SOT doesn’t feel disturbed, and it’s probably able to support uTorrent development in the future. Besides, SOT already uses uTorrent for free, there’s nothing wrong by supporting their development, right? :)
But if you feel disturbed by advertisement displayed and want to turn it off, you can use trick SOT shared above. Hope it will be beneficial! ;)