Google+ in the beginning called as candidate of Facebook Killer. Unfortunately, the user amount now decreasing continuously, which created gossip that Google+ is the one to be killed.
Google+ initiated its debut in promising way. They succeed in attracting 40 millions of users in their first hundred days, made Google+ as social network site with the fastest growth in the history.
But then, the traffic decreased significantly. In a month after public launch has done, Google+ traffic decreased 60%.
Gossip then spread that Google has considered to close Google+. Unfortunately, this news is denied quickly by Google.
Bradley Howowitz as Vice President of Product at Google+ said this service is still in its early phase. Moreover, its purpose is not simply just to be social network.
Horowitz explained Google tried to build social service which integrated all their service such as Gmail, YouTube and Blogger. That’s the purpose of Google+.
“Concept about Google+ is dying, completely misunderstanding of what we’ve done. We even haven’t started,” he said (via BBC)